F rida, the unapologetic bitch. Frida, the disabled artist. Frida, symbol of radical feminism. Frida, the victim of Diego.Frida, the chic, gender-fluid, beautiful and monstrous icon.Frida tote bags, Frida keychains, Frida T-shirts, And also, this year’s new Frida Barbie doll (no unibrow). Frida Kahlo has been subject to global scrutiny and commercial exploitation.